New Vehicle Specials
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Military Rebate
View DisclaimerIncludes enhanced Military Incentive. Eligible U.S. military personnel, retirees, and select veterans may receive up to $1,000 Military Incentive, which reflects a dealership‑provided supplement to the standard $500 Toyota Military Incentive. Verification of military status required. Not all customers will qualify. May not be combined with all offers. See dealer for complete details. The Southeast Toyota Military Rebate must be applied as a down payment on a finance contract or as a capitalized cost reduction on a lease contract through SETF. The Military Rebate must be used at the time of contract signing at your Toyota dealer. Credit approval by SETF required. Maximum contract terms: 75 months for a standard retail installment contract, 72 months for a special APR retail installment contract and 48 months for a lease contract. Available on all new and untitled Toyota vehicles at any Toyota dealer in AL, FL, GA, NC, and SC. Offer ends on January 4, 2027. Other terms and conditions may apply, see your Toyota dealer for complete details. Removal of a financed or leased vehicle from the United States may not be permitted. See your finance or lease contract for details.
Exclusive Toyota New Vehicle Specials in Columbia, SC
Whether you’re in the market for a dependable new sedan, a capable midsize truck, or one of Toyota’s most popular SUVs, Midlands Toyota in Columbia has the deals to match. Our new Toyota specials are updated regularly to bring Columbia-area drivers the most current Toyota lease deals, low APR financing offers, and manufacturer incentives available. From Lexington and Irmo to West Columbia, Cayce, and beyond, drivers throughout the Midlands region trust Midlands Toyota to deliver real value on the vehicles they love.
Why Shop New Toyota Specials at Midlands Toyota?
Shopping for a new Toyota near Columbia, SC means you want more than just a good price—you want a dealership that makes the process easy. At Midlands Toyota on Killian Commons Parkway, we combine a large selection of new Toyota vehicles with some of the most competitive Toyota lease deals and finance specials in South Carolina. Our team works with every buyer individually to identify the right combination of Toyota incentives, monthly payment, and financing terms that actually fit your budget and your life. Whether you’re buying your first Toyota or your fifth, we’re here to make it a great experience.
Current Toyota Models with Active Specials
Our new vehicle specials cover some of Toyota’s most popular and best-selling models. Here’s a look at what’s available now at Midlands Toyota:
- Toyota RAV4: The best-selling SUV in America is also one of our strongest deals right now. Our Toyota RAV4 specials and lease offers make this versatile, go-anywhere SUV one of the smartest buys in its class for Columbia drivers.
- Toyota Camry: A perennial favorite for a reason, the 2026 Camry arrives with a sleek new look and available hybrid efficiency. Take advantage of our current Toyota Camry finance specials and drive home in one of the most reliable sedans on the market.
- Toyota Corolla: Perfect for daily commuters throughout the Columbia area, the Toyota Corolla delivers exceptional reliability and fuel economy at an approachable price—made even better with our current Corolla lease deals and APR financing offers.
- Toyota Tacoma: Built for South Carolina’s diverse terrain and work demands, the 2026 Toyota Tacoma is a midsize truck that punches well above its weight. Our Tacoma specials make this award-winning truck more accessible than ever.
- Military Rebate: Midlands Toyota is proud to support the men and women who serve at Fort Jackson, Shaw Air Force Base, and military installations throughout South Carolina. Ask our team about current Toyota military rebate eligibility and how to apply it toward your new vehicle purchase.
How to Take Advantage of Our Toyota Deals
Getting started with our Toyota new vehicle specials couldn’t be simpler. Browse the current offers on this page, click to view inventory on any model that interests you, and connect with our team to confirm availability and pricing. Our Toyota finance specialists will walk you through every lease option, APR deal, and Toyota manufacturer incentive so you get every dollar you’re entitled to. Trade-ins are always welcome, and we’ll give you a competitive value on your current vehicle to put toward your next Toyota.
Visit Midlands Toyota on Killian Commons Parkway
Located at 240 Killian Commons Parkway in Columbia, Midlands Toyota is easily accessible from Lexington, Irmo, West Columbia, Cayce, Richland County, and Lexington County. Our showroom is fully stocked with the latest 2026 Toyota models, and our team is ready to help you explore current Toyota offers, schedule a test drive, or walk through your financing options. Stop by today, browse our inventory online, or reach out to our team directly—our best Toyota deals in the Columbia area are available now, but great offers never last forever.