If your summer involves hauling a boat to Lake Murray, off-roading around Sesquicentennial State Park, or just taking the kids or your friends out for a day around Columbia, the 2021 Toyota 4Runner is the perfect SUV for your needs. With its strong towing and off-roading capabilities, top-notch tech, and comfortable ride, the 4Runner excels in pretty much every metric. And with one of the best resale values on the market, you know it’ll be a solid SUV for years to come.

On- or off-road, the new 4Runner conquers it all

Every car can drive on a paved road, but few can make their home off the beaten path. The 2021 4Runner’s suspension, comprising an independent double-wishbone in the front and a 4-link and coil-spring in the rear, body-on-frame construction, and tough powertrain means it’s ready for any terrain. Meanwhile, available features like its locking rear differential, Crawl Control, Kinetic Dynamic Suspension System, and Multi-Terrain Select allow you to fearlessly enter any situation.

If your idea of a good time involves towing a boat or some ATVs, you’re in luck with this Toyota SUV. The 4Runner’s able to tow up to a hefty 5,000 lbs, meaning you don’t have to leave your toys behind when heading out to the country. Plus, the 4Runner adheres to SAE J2807, the standard for tow ratings, you can have the peace of mind that comes from an international standards body.

A comfortable ride inside the beast

The inside of the new 4Runner is as comfortable as it’s outside is capable. When you’re carrying passengers instead of gear, the 40/20/40 fold-flat second-row seats recline for extra comfort. With its available JBL 15-speaker audio system, standard Apple CarPlay and Android Auto, a spacious 8-in. touchscreen, and integrated power ports for USB and even AC devices, the 4Runner doesn’t skimp on the quality-of-life features.

Of course, the 2021 4Runner boasts all the great safety features that make a Toyota, well, a Toyota. Its Toyota Safety Sense P system is designed for safety on the road, with its Pre-Collision System with Pedestrian Protection, Dynamic Radar Cruise Control, and more. And with eight standard airbags, an advanced Tire Pressure Monitor System, and the famous ToyotaCare, you can worry about tackling the trail, not preparing for the unexpected.

The New Toyota 4Runner is available at your Columbus Toyota Dealership

At Midlands Toyota, we have a wide selection of used and new Toyota SUVs available for purchase. With our great deals on 4Runners, comprehensive service plans, and friendly, knowledgeable staff, you’ll be gearing up for your next off-road adventure in no time. Come see us off I-77 north of Columbus, and see yourself in a new Toyota 4Runner!

Hurry to our Columbia Toyota dealership before January 4, 2021!

Save big on your next Toyota purchase this holiday season, because Toyotathon is on at Midlands Toyota! Our entire staff, and all of our Columbia customers are excited for the 2020 – 2021 holiday season for a number of reasons. Visiting with family, reuniting with old friends, shopping for gifts, and of course, the great savings you can take advantage of during Toyota’s annual Toyotathon sales event!

The Toyotathon sales event is one of the best deals you’ll find in South Carolina during the holiday season, and you certainly do not want to miss out on the chance to save big on the new Toyota model you’ve been eyeing! We know a lot of people usually wait until the last minute for Christmas shopping, but remember – Toyotathon won’t last forever, so be sure to save big on your next Toyota vehicle while you can!

Save on a New Toyota RAV4 Lease!

Save on a New Toyota Corolla Lease!

Toyotathon provides the best opportunity for you to get into that brand new Toyota you’ve been wanting, and you’ll find a great selection of new 2018 and 2019 models available at Midlands Toyota. Huge savings are available on the 2020 Toyota Camry, Corolla, RAV4, Toyota Highlander, Tacoma, and more during the Toyotathon sales event. And if you’re looking for the best deals on a new car, truck or SUV in Columbia, don’t forget to check out our new 2020 – 2021 models, which are priced at an incredible discount. New 2021 models are arriving daily, and to make room for these vehicles we are offering amazing savings on our 2020 Toyota inventory. There’s never been a better time to buy a new Toyota!

Save on a New Toyota Camry Lease!

Our Entire Team is Ready to Assist You!

Not surprisingly, Toyotathon is one of the busiest times of the year at Midlands Toyota. But no worries – our entire team is here to assist our South Carolina customers in any way that they can. If you can’t find the Toyota model that you’re looking for, one of our experienced sales professionals will be happy to help. Worried that credit might keep you from obtaining the new Toyota you’ve been wanting? The Midlands finance department is comprised of experienced finance experts that will do everything in their power to get you approved. Our finance experts have connections located throughout the state, and they will do everything they can to get you approved at the best rate possible! It’s our most exciting time of the year at Midlands Toyota, and we’re ready to help you find your dream Toyota model during Toyotathon!

Toyota SUVs are recognized around the world as some of the most durable and capable vehicles available. At Midlands Toyota in Colombia, SC, we offer various SUV models, designed to traverse even the most difficult terrain and conquer any challenges that come their way! The Toyota SUVS are happy to hit the streets and prepared to take your family and friends on any adventure.

2021 Toyota 4Runner

The new 2021 Toyota 4Runner is ready for take-off and conquer the off-road! With the new 4Runner you will always be prepared for any condition. The newest member of the 4Runner team, the Trail Special Edition, which is specially built with black badges and dark gray wheels, enhances the durability and design of the 4Runner. The 2021 4Runner offers Power Rear Glass, Towing Capability, 15-speaker JBL audio system, Apple CarPlay compatibility, and more. The new 4Runner is always prepared for the unexpected, with eight standard airbags and integrated backup camera. We have models at Midlands Toyota that are outfitted for every occasion!

Utility

The new 2021 Toyota 4Runner includes purposeful features that come in handy on any trip around Colombia and surrounding areas. LED headlights and fog lights shine bright for a clearer view, no matter the weather conditions, making it a more visible ride for drivers and passengers. The 4Runner has a power rear window that makes it simpler when you are on the move to retrieve your things from the cargo area. With 4Runner’s ability to tow up to 5,000 lbs, you don’t have to consider leaving things behind on your family adventure. A 120V AC power outlet is included which makes it very convenient when you are on the go!

Technology

With the high-tech technology of the upcoming 2021 Toyota 4Runner, you will connect like never before. Introducing 15-speaker JBL audio system, 8-inch touchscreen with Apple CarPlay and Android compatibility, two front and two rear USB ports, Amazon Alexa compatibility and SiriusXM, which all makes your adventurous family trip even more exciting, while your passengers enjoy every bit of the journey.

Safety

Safety is top priority for the new 2021 Toyota 4Runner! Always be prepared for the unexpected with features like eight standard airbags, integrated backup camera, side impact door beams, and tire pressure monitor system. The side impact door beams are meant to keep anyone protected inside by absorbing the energy generated from the side during a crash. The 4Runner’s safety features are designed to help keep you and your passengers safe as possible! The Star Safety System includes:

• Vehicle Stability Control (VSC)
• Traction Control (TRAC)
• Anti-lock Brake System (ABS)
• Brake Assist (BA)
• Electronic Brake-force Distribution (EBD)
• Smart Stop Technology (SST)

2021 Toyota C-HR

The new 2021 Toyota C-HR for sale at Midlands Toyota in Colombia, SC, launches its fresh sharp look. Black 18-inch sports alloy wheels are ideally complimentary to the exclusive look of C-HR.

Interior

The new 2021 limited edition Toyota C-HR features leather-trimmed seats that add a luxurious feel that help you at every corner! No more sliding while driving. The C-HR is designed to maximize the driver and passenger’s comfort, by adding an 8-way power-adjustable driver’s seat. Not agreeing with the climate’s temperature? Dual zone climate control is designed so your and your passengers can have it your own way, so everyone is comfortable.

Technology

Want to get more out of every ride? The 2021 C-HR includes convenient features like Apple Carplay compatibility, Android Auto, Safety Connect, Auto-folding outside mirrors, Smart Key System with Push Button to Start, and C-Hr puddle lights. All these features make it easy for the driver to compact everything in one.

Safety

The available Blind Spot monitor with rear cross-traffic alert, integrated backup camera, 10 airbags, Star Safety System, and high-tensile steel is designed to boost the driver’s confidence that they are in safe hands. The Blind Spot monitor is designed to help look out for your safety, while it warns you when a vehicle is in your blind spot before entering the next lane.

2021 Toyota Highlander

Available at Midlands Toyota, the latest 2021 Toyota Highlander, which is also available in Hybrid, offers seamless everyday efficiency! The Highlander’s advanced 3.5-liter V6 engine, the epitome of power and smoothness, produces 295hp and 263 lb-ft of torque, maximizing the performance of every journey around Colombia and surrounding areas.

Interior

The 2021 Toyota Highlander launches a two-tone XSE interior, which is available in red and black leather-trimmed seats, giving you the sporty vibe. The highlander features the Center console with Qi wireless charging is convenient to get rid of all the extra and unorganized wires. The panoramic moonroof and the third row seating in the 2021 Highlander brightens your visibility when going on a road trip.

Technology

The new Highlander features Apple CarPlay compatibility, Wi-Fi connectivity, 5 USB ports, JBL audio system, Digital rearview mirror and dynamic navigation. Having access to Wi-Fi and multiple USB while on a road trip is convenient to keep you busy on your road trip. The Dynamic Navigation gives drivers confidence that leads them the right way. It provides you with the updated map data and helps you find the best route to get to your destination.

Safety

The 2021 Highlander wants you to feel confident and safe with every drive. The Highlander features Blind spot monitor with rear cross-traffic alert, front and rear parking assist with automatic braking. These features are built in to help assist drivers and are not to be used as a substitute for paying close attention on the road, but it will definitely help keep you safer on the road!

2021 Toyota Land Cruiser

The new 2021 Toyota Land Cruiser for sale at Midlands Toyota in SC, is a luxurious explorer and prepared for any adventure with your family and friends. The redesigned Land Cruiser, with its iconic off-road bold exterior details and LED lighting, makes an impact everywhere it goes.

Utility

With standard Land Cruiser’s third and second row seats folded, you have 82.8 cubic feet of cargo capacity! You don’t have to worry about something large not fitting, it will most likely fit. The new Land Cruiser launched center console cooler box, moonroof, 40/20/40 split rear seat, and foldaway third row seats making it easy to adjust at your liking. These features result in flexibility and are easily accessible!

Interior

The leather-trimmed steering wheel of the Land Cruiser is not only heated, but also has audio system technology controls. From the convenience of leather-trimmed, multi-stage heated and ventilated front and second row seats, view your surroundings, so you and your passengers won’t be left cold. There is four-zone automatic climate control which is convenient for passengers to be able to control their own environment the way they like it for an enjoyable ride.

Performance

Trust comes with strength. The new 2021 Land Cruiser offers 8-speed automatic transmission that is effective for power distribution in a range of conditions. The undercarriage of the Land Cruiser is fitted with strengthened skid plates to cover main areas such as the front suspension, exhaust, fuel tank, and transfer case.

2021 Toyota RAV4

In the sleek and flexible 2021 Toyota RAV4, get ready to see where the day takes you. The new 2021 Toyota RAV4 for sale at Midlands Toyota has redesigned to an all new distinct design. RAV4’s continues to stand out from the crowd out on the streets of Colombia and nearby areas. The RAV4 will make you look good wherever your adventure takes you.

Utility

The easy on the go Toyota RAV4 includes features powered to help you out. The accessible hands-free power liftgate detects the Smart Key Fob and opens automatically as you wave your foot under the bumper, making it easier when your hands are full with groceries or belongings you’re taking on the road trip. With over 8 inches of ground clearance the RAV4 makes your pathways easy to ride along. Do you enjoy camping? The all new RAV4 features accessory power outlet wherever you go!

Technology

The all-new 2021 Toyota RAV4 launched the first digital rearview mirror based on Toyota’s camera, designed to help drivers get a clear view with the flip of a switch! There is no need to fish for your keys in your pocket or purse, as the new RAV4 offers a smart key system with push button start, which makes it convenient for easy in and out of the car. The future is all about smart technology at hand. Locate your car, lock/unlock doors, all from your Apple Watch or Android Smartwatch, with the available Toyota Remote Connect.

Performance

For All-Wheel Drive petrol models, the upcoming 2021 RAV4 features the optional Multi-Terrain Pick. You are able to choose from 4 different modes (Mud & Sand, Rock & Dirt, Snow, and Normal) for better traction. There are 3 separate drive modes that allow you to adjust the driving dynamics of RAV4 to your mood. The SPORT mode gives sharper acceleration, the ECO mode helps improve fuel efficiency, and the Regular mode integrates speed with fuel economy. The product of all these wonderful features is a convenient and effective adventure!

2021 Toyota Sequoia

Let your epic journey begin with the all new 2021 Toyota Sequoia for sale in South Carolina! Enhance your technology with Toyota’s Remote Connect that allows you to access your vehicle from anywhere, through your smart watch. Stay updated with the latest details about your 2021 Sequoia with Toyota’s Service Connect that provides you with data such as mileage, fuel level, and even service history.

Utility

For any adventure, the all new 2021 Toyota Sequoia is certainly your all in one vehicle! The Sequoia is spacious enough to fit up to eight people, which ensures you have room to leave no one behind. The Sequoia offers power reclining to a fold-flat third-row seat with a number of seating options and provides more cargo space. The accessible power liftgate of Sequoia is ready to give you a helping hand, just push a button within the cargo area and it immediately closes. This makes it perfect when your hands are full with groceries or just because it is more convenient.

Technology

All easy accessible entertainment and high-tech technology, the new 2021 Toyota Sequoia features Apple CarPlay and Android Auto, Smart key System, Premium Audio with Dynamic Navigation and JBL w Clari-Fi, and even Amazon Alexa compatibility! Almost anywhere the road takes you, you have all this entertainment at your fingers and ready for use! Going on a long trip with your family and friends? Sequoia’s technology will provide you with the best entertainment to keep you entertained on the road.

Safety

The impressive level of safety system in the new 2021 Sequoia is outstanding. Toyota’s Sequoia model features Blind Spot Monitor with Rear Cross-Traffic Alert that is designed to help look out for you and your passengers safety. It alerts you when there is a vehicle on the next lane when they are in your blind spot. The Backup Camera is Sequoia’s standard feature, that helps drivers see what they might have overlooked or be out of view. LATCH stands for “Lower Anchors and Tethers for Children,” which is featured in the 2021 Sequoia to help keep children safe while driving, while allowing you to secure a child car seat quickly and easily.

Midlands Toyota looks forward to showing you the different specifications and opportunities associated with the upcoming 2021 Toyota SUVs. For any questions, schedule a meeting with a sales agent. Shop our online inventory. Today, contact our Colombia, SC staff!

Toyota is never satisfied — it isn’t enough that they consistently rank at the very top for rankings in reliability. It isn’t enough that they are among the largest automakers in the world. It is still not enough that they improve on each model in their lineup year after year to deliver groundbreaking performance. Nay, Toyota refuses to settle for average. It is this commitment to innovation and excellence that has brought the Toyota Supra back to the market — more stylish, more powerful, and more exciting than ever before. Let the rumors be put to rest, the 2020 Supra will add another notch to Toyota’s decorated belt.

Meticulously Designed to Perform

The engineering prowess of Toyota is unquestionable, and the 2020 Toyota Supra displays this in interior and exterior design, as well as performance ability. The athletic stance of the all-new Supra is foreshadows an inner ability that will excite you when you put your foot to the pedal time and again. From even weight distribution to aerodynamic curves each element of the 2020 Supra wasn’t just made to look good, but it also makes efficiency, wind noise and speed that much better. At the heart of this beast is the turbocharged 335-hp inline 6-cylinder engine paired with a paddle-shifted 8-speed automatic transmission. This translates into a 335 horsepower and 365 lb-ft of torque. Rounding out the car’s hardware is a 4-link front and 5-link rear suspension and sports adaptive damping to provide a solid foundation for all your thrills. Simply put, the 2020 Supra offers everything you could possibly want out of a sports car and more!

Explore Options on the 2020 Supra with Midlands Toyota

Midlands Toyota is eager to add the new Toyota Supra to our lineup of new Toyota cars, trucks and SUVs, as we are sure that customers will be wowed by its remarkable style and performance. When this sports car arrives in our inventory, you can schedule a test drive to get a sense of just how powerful this 2-seat performance car really is. Our friendly sales representatives will be happy to answer any questions you have regarding its capabilities and connect you with the trim that most suits your technological needs. To continue to enjoy optimal performance, you will need to have your Supra serviced and repaired in a timely manner, and the service technicians at Midlands Toyota are more than up to the task. We utilize the latest equipment and industry standards so that your car is treated with the utmost care. Simply put, Midlands Toyota is fully equipped to not only get you the 2020 Supra that you desire, but also to maintain its high level performance through our expert Toyota Service Center!

Don’t Miss Out on the All-New Supra

The 2020 Toyota Supra is back by popular demand, and will occupy a very special place in Toyota’s comprehensive lineup of vehicles as a unique performance car. When it arrives at Midlands Toyota in Columbia, South Carolina, you are going to want to check out this car in person. Our staff takes pride in providing customers with a dealership experience that is marked by ease and convenience, making us the premier South Carolina dealership to get the new Supra. We look forward to showing you the new Supra when it arrives at our dealership! To find out more about this amazing Toyota model, call or contact our friendly sales staff today!

Many people want to save money, but don’t know how. They often set a goal, but how many often actually keep it–especially when it comes to their cars? Between monthly car payments, gasoline, and repairs, we know that our cars seem to take up much of our money. That’s why we have created a list of 8 ways for you to save money on your car!

1. Download a gas finder app – There are plenty of apps available to help you find the cheapest gas in the Columbia area. These apps will help you compare the prices at all of the gas stations in your area. Simply download one of the apps on your phone and begin your search!

2. Drive smoothly – Seriously. Accelerating your car too roughly, speeding, or braking too hard can cause a lot of fuel to be used. Drive smoothly and enjoy the ride!

3. Use a GPS – Using a navigation system in your car or on your phone can help you find the fastest route. Not only will this save you time, but it will also save you money as your trip may be cut shorter.

4. Regular Car Maintenance – Take care of your car by bringing it in for your regularly scheduled maintenance. Avoiding this can cause bigger issues in the long run, and these issues will surely cost more money! It is also important that you pay attention to your car’s dashboard warning lights so that you know when it’s time to bring your car in for service.

5. Check Tire Pressure – Not only can having low tire pressure possibly cause premature wear to your tire, but this can also reduce your car’s fuel economy. Pay attention to your car’s tire pressure warning signal.

6. Take a Look at Fuel Efficient Vehicles – If you’re already on the search for a new vehicle, you should probably take a look at more fuel efficient models. Buying a car with excellent fuel economy is one of the best ways to save money in the long run!

7. Use Your A/C Wisely – Nobody enjoys uncomfortable, hot rides in a car, but blasting your air in the car for too long can affect your fuel tremendously! Try using your air on a low setting, or take a few rides with the windows down.

8. Shop Around For Car Insurance – Other than your car payment, car insurance is typically where most of the money on your car is spent. While it is important to find an insurance policy that offers plenty of coverage, you should still shop around and compare rates.